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If you are conducting business online, you will read over and over again how important having an email list is. Email marketing isn't new. Think back to the days when online shopping became a thing and if you purchased something from a store online, then you started getting countless emails with coupons. Purchasing something online meant we were interested in their products, so we were added to their email subscriber list.
Having a subscriber list allows you to directly communicate with people who need what you have to offer. By allowing you to come into their inbox, subscribers are indicating that they may one day become clients or customers.
If you're a small business, you may be looking for budget-friendly apps to run your business.
Mailerlite is one that is highly recommended.
What Is Mailerlite
Mailerlite is an email marketing tool that offers a ton of features for $0.00/month for your first 1,000 subscribers. Free ninety-nine is always a good price!
Here's what you'll get with the Mailerlite free plan:
Drag and drop editor
Rich text editor
Edit photos within the app
File management so that you can store images you want to use for emails
Optimized for mobile
Embedded sign up forms
Pop up subscribe forms
Customize your unsubscribe page confirmation
Segment your subscribers into a smaller list so you can target different lists with different emails
A/B test by sending 2 different emails to a small group of subscribers to see which performs better
Ability to add more than one user to the account
Ability to set permissions for each user
Integrate with other apps
Free website builder
5 Free landing pages
25+ customizable templates
SSL encryption for security
Survey and quiz
MailerLite pop-ups integration
Custom code injection
Mobile-optimized landing pages
Now, once you hit subscriber number 1,001, you'll need to start paying for a plan.
However, even the paid plan is still budget-friendly, starting at $10 USD a month.
Automation in Mailerlite
One of my favorite features of Mailerlite is hands down, the automation. Even with a free plan, you can use this feature!
Don't feel intimidated by the word "automation". All it means is linking tasks so when one task is completed, in turn, it signals another task to be performed and so on.
Here's what the automation set-up page looks like in Mailerlite.
Some ideas for automation include:
When someone opts in for a freebie on your website, they are then sent an automated email with instructions on how to access the freebie
A free or paid email course sent over the span of several days
When someone subscribes to your list, they are added to a sales funnel starting from a low priced product to a higher-priced product
These are just a few ideas on how to use automation in Mailerlite.
You can do a ton of things to grow your small business for free using Mailerlite. There's really no risk with this tool! If you're ready to sign up, here are the steps you'll need to take next:
Set up your account following the steps at this link under the "complete your profile" section Complete Your MailerLite Profile
You will then need to get your account approved following the steps at the following link. This is just an additional measure they take for security reasons.
If you have questions, you are welcome to contact me.