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Not all of us are naturally creative. However, we are finding that as the business world changes, so do the necessary elements to make your business stand out. It has always been important but in more recent years, I feel like I’ve heard the word “branding” more than ever before. I’ll admit, for a while I didn’t fully understand what it means 🙈. Thankfully, so many branding experts have offered valuable resources via blogs, social media, and videos, to help us to understand its role.
Since we don’t all have creative expertise, we can also be grateful for tools that make eye-catching branding so much easier. Canva has become my go-to tool for creating graphics, freebies, editing pictures and so much more. I recently hopped into the world of Pinterest and have been enjoying exploring all of its features that are great for branding. Let me share with you the steps I took to create a video cover for my Pinterest profile using Canva.
Note that the requirements for a video cover in Pinterest are:
You will need to have a business account
You will need to claim your website, Instagram, Etsy, or Youtube account.
Videos must be 16:9 ratio which equals 1280 pixels wide by 720 pixels high
No MOV, MP4, up to 2 GB, no less than 4 seconds, and no more than 5 minutes long
By the way, this screen recording is created, edited, and hosted using Screencast-O-Matic. For $19.80 for a whole year, you can have the video editing tools that you need to add more video content to your blog posts.
If you're looking for an easy-to-use all-in-one tool for your designing needs, try out Canva! Some of the things the Canva Pro subscription offers include:
Instant resizing (imagine not having to remake a new printable all over again if you’re trying to offer it in US letter and A4 sizes)
Stock photos, video, audio and, graphics
Templates that you can reuse over and over (imagine making a printable once and only having to spend 15 minutes to change the color and graphics)
Scheduling to social media platforms (send your new pin to Pinterest directly from Canva)
A brand kit with all of your brand colors easily accessible for your marketing materials (you know we use those hex codes all the time)
Plus you’ll get access to the Pro version for free for 30 days while you test it out.
You can try it here: I Need Canva Pro
If you’re still not sure if Canva Pro is right for you or if you should stick with the free version, check out this blog post where I share the scoop on the benefits of a pro account.